Difference between convenience sampling and quota sampling.Example: Step-by-step guide to quota sampling.You continue recruiting until you reach the quota of 200 participants for each subgroup. In this way, all dietary preferences are equally represented in your research, and you can easily compare these groups. Since the company wants to cater to all consumers, you set a quota of 200 people for each dietary group. You divide the population into meat eaters, vegetarians, and vegans, drawing a sample of 600 people. Let’s say you want to focus on dietary preferences. Over-sample a particular type of respondent, even if population proportions differĮxample: Quota sampling Suppose you want to gauge consumer interest in a new meal kit delivery service in Washington, D.C.ĭepending on your research goals, you can divide your population into several strata, such as:.Include equal numbers of different types of respondents.Replicate the true composition of the population of interest. ![]() The aim of quota sampling is to control what or who makes up your sample. These units share specific characteristics, determined by you prior to forming your strata. You first divide the population into mutually exclusive subgroups (called strata) and then recruit sample units until you reach your quota. ![]() ![]() Quota sampling is a non-probability sampling method that relies on the non-random selection of a predetermined number or proportion of units. Try for free What Is Quota Sampling? | Definition & Examples non-probability samplingĮliminate grammar errors and improve your writing with our free AI-powered grammar checker.
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